About
Founder & Principal, Creative by Cristina · San Antonio, Texas
Her Story
For more than 25 years, Cristina has dedicated her career to connecting people, organizations, and communities through authentic storytelling, strategic communications, and meaningful engagement. She believes that strong relationships, clear communication, and a shared sense of purpose are the foundation for creating lasting impact.
Her experience spans public relations, strategic communications, government affairs, nonprofit leadership, community engagement, media relations, fundraising, and partnership development. Throughout her career, she has served in leadership roles with Univision Communications, Workforce Solutions Alamo, the San Antonio Hispanic Chamber of Commerce, and numerous nonprofit and civic organizations across Texas. She consistently works to bridge the gap between institutions and the communities they serve.
Known for her collaborative leadership style and genuine approach to relationship-building, Cristina helps organizations strengthen their visibility, engage diverse audiences, navigate complex challenges, and turn ideas into meaningful action. Whether supporting a nonprofit, public agency, business, or community initiative, she brings thoughtful strategy, creative problem-solving, and a deep commitment to helping organizations fulfill their mission and make a lasting difference.
Why she started Creative by Cristina
Throughout her career, Cristina has partnered with nonprofits, educational institutions, government agencies, businesses, and community organizations committed to making a difference. Time and again, she witnessed mission-driven organizations doing extraordinary work without the communications strategy, visibility, or support needed to fully tell their story and amplify their impact.
Creative by Cristina was founded to help close that gap by providing boutique, senior-level communications and community engagement expertise to nonprofits, small businesses, minority and women-owned enterprises, schools, municipalities, and community coalitions. The work is personal, the relationships are long-term, and every project is rooted in the communities it serves.
As a bilingual communicator and lifelong advocate for community empowerment, Cristina specializes in helping organizations build authentic connections with Hispanic and multicultural audiences while ensuring every voice is represented, valued, and heard.
Our Mission
To empower nonprofits, small businesses, minority women-owned enterprises, educational institutions, and community organizations through strategic communications, authentic storytelling, and meaningful engagement that strengthens communities and creates lasting impact.
Our Vision
We envision a world where every mission-driven organization regardless of size or budget has access to professional communications, public relations, and community engagement support that helps them grow, thrive, and create positive change.
Our Values
We believe strong communities are built through relationships, collaboration, and shared purpose.
We tell stories with honesty, integrity, and respect for the people and organizations we serve.
Every voice deserves to be heard. We prioritize culturally competent communications that reflect and celebrate diverse communities.
Our work is rooted in helping organizations achieve their missions and better serve their communities.
We are committed to delivering thoughtful strategies, professional execution, and measurable results.
The best solutions emerge when people work together toward a common goal.
Our Guiding Principles
Communications is not just about messaging—it's about building trust.
Every campaign, event, post, or press release should support a larger organizational goal.
The strongest brands are those that genuinely engage and serve their communities.
Effective communications reflect the values, traditions, and experiences of the people they seek to reach.
Beautiful communications should also drive meaningful outcomes.
Every project should create lasting value for our clients and their communities.
Experience & Community Leadership